BMW, Coachella, and Khalid: when these powerhouses come together, the result is sure to be magic. BMW practically created the concept of “art cars,” and has been inviting artists to collaborate, using Bimmers as their canvas, since 1975. This time around, the iconic brand turned to Khalid, one of today’s hottest musical talents.
The R&B superstar worked with BMW to create an entire fleet of vehicles that will transport celebs around the Coachella Festival. Based on Khalid’s “Free Spirit” album cover, the custom i8s are bound to strike the right note with festival-goers. They evoke the feeling of road trip adventures with great friends, great music, and, of course, great cars!
Khalid says, “”I love road-tripping, hopping in my car, and driving back home to El Paso is 12 hours each way from LA. To me, BMW, especially BMW i8, is the embodiment of freedom on the road. I really feel like a free spirit when I’m driving and listening to music. I love making music that you can crank up and drive to with the windows down.”
The 2019 BMW i8 Roadster is plenty sexy on its own: it features a ragtop with a low roofline, which emphasizes its supercar lines. This model forgoes the backseat, offering more cargo room for that road trip. The i8 boasts a turbocharged 1.5 liter inline-three and electric motor, as well as a front-axle electric motor. It churns out 359 horses and can sprint from zero to 60 in 4.4 seconds. With excellent range in EV mode, it’s an efficient choice. And with Hybrid and Sport modes, it’s an exciting one at that.
Khalid’s creations feature fresh, vibrant colors and a sense of playful expectations. As he says, you’ll want to crank up the music and drive with the windows down. If you’re not a celebrity being chauffeured around Coachella, you can still experience the fun of the 2019 BMW i8 Roadster. Visit the experts at Braman BMW West Palm Beach to learn more!