New TV Commercials and Test Drive Program Highlight BMW Innovation and Technology
BMW has always been a leader in both automotive performance and technology, a leadership position now particularly evident with the introduction of the new all-electric i3 urban commuter vehicle and i8 plug-in hybrid high performance vehicle, now on sale at Braman BMW in Jupiter and West Palm Beach. As a result, BMW will introduce a new campaign, BMW Innovations, which will highlight how the range of BMW vehicles share several key technology features with the visionary BMW i8.
Beginning September 1, 2014, BMW will debut three new national television spots to further detail how the groundbreaking technological innovations within the BMW i8 transfer to the greater BMW family.
“Looking Forward” uses cinematography to illustrate that the BMW i8’s Full-Color Head-Up Display is also available in the BMW 3 Series. Full-Color Head-Up Display projects important driving information, including speed limit, and assistance systems displays, including current speed, navigation and collision warnings, into the driver’s field of view;
“Change” focuses on the impressive LED headlight technology as the BMW i8 dramatically transforms into the BMW 5 Series. It draws attention to Adaptive LED Headlights to provide brighter lighting and can turn in the direction the vehicle is traveling to provide optimal road illumination in every condition; and
“Eyes Everywhere” takes viewers on a cross-dimensional journey through the BMW i8’s iDrive screen to reveal Surround Camera System in the BMW X3. Surround View Camera System provides a 360° panorama view around the vehicle, which assists drivers while parking, maneuvering in tight situations or when navigating in areas with limited visibility.
In addition, at BMW dealerships nationwide, customers will be encouraged to engage in a ‘tech drive,’ which allows them to experience the cutting-edge innovations in BMW vehicles first-hand.
The full range of BMW models are available at Braman BMW in West Palm Beach and Jupiter. And if you’re interested in the car of the future, Braman BMW is offering the all-new BMW i3 electric car, which is now in stock and available for test drives.