An Electrifying Future Begins: THE BMW i3

December 05, 2013

Redefining urban mobility means thinking far beyond environmentally-conscious and agile driving. The result: with its visionary design, the BMW i3 design defines the automobile of tomorrow. Its innovative BMW eDrive power train was designed in the scope of the BMW EfficientDynamics technology and is not only locally emission-free, but also offers an incomparable and nearly silent driving experience. The intelligent BMW ConnectedDrive Services bring you easily and conveniently to your destination.

The consistently sustainable design of the BMW i3 makes it the perfect vehicle for urban environments in the megacity: driven by pure electric power and customized for the requirements of a sustainable and emission-free mobility, it embodies an intelligent form of travel. The vehicle represents an integrated and harmonious concept where every detail has been optimized to its purpose. This can be seen in the functionally dynamic exterior and in the clean and reduced interior space.

Redefining mobility means thinking far beyond environmentally conscious and agile driving. The innovative BMW eDrive drive is not only locally emission-free and offers incomparable driving pleasure; it is also a relaxing and nearly silent driving experience.

For the BMW i3, a special safety concept was developed tailor-made for electric vehicles. Like the lithium-ion high-voltage battery, which is optimally positioned in the Drive module, the exceptionally-strong passenger compartment is made of carbon and likewise offers secure protection from outside influences. Innovative driving assistant systems help the driver to always make the right decision. And in case of emergency, a wide range of network services are there to help you to always stay mobile.

BMW i stands for a visionary automobile and a new understanding of premium mobility characterized by a consistent alignment towards sustainability. The inspiring, future-orientated design of the BMW i vehicles makes this something to be experienced in all its facets. It authentically visualizes the innovative technology of the vehicles and transfers values such as lightness, safety, and efficiency onto the exterior and interior design. The result is a unique aesthetic which gives the vehicles their own unique identity. Born from the desire for sustainability and efficiency, the design of the BMW i vehicles is clean, reduced, homogenous and dynamic at the same time. Smooth surfaces, accentuated by sparse use of precise edges, appear to be cast from one piece. In conjunction with functional details and innovative solutions, this results in an exciting, modern design language that clearly formulates the future orientation of the vehicles.

An electrifying new era of automotive history will begin this weekend at Braman BMW in West Palm Beach, and you’re invited. Stop by our dealership at 2901 Okeechobee Blvd. in West Palm Beach or visit our website to find out more!

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